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The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.
Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty.
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them.
Don't miss the opportunity to create year-end presentations for the executive team and demonstrate your team's accomplishments.
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business.
Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.
While they both indicate change, innovation and rebranding are remarkably dissimilar. Here's how to decide on a path for your brand.
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities.
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs.