Digital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Marketing artificial intelligence (AI)
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Conversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Conversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
The cuts come against a background of very rapid growth by the company over the last two to three years.
Achieve personalization and more without cookies right when your users log in.
Conversion optimization platform buyer's guide
Here’s why marketers are using this new technology to improve experience and boost ROI.
The retailer discusses identity challenges and how to align teams and technology to overcome them.
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Marketing artificial intelligence (AI)
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
Consider making these three major directional changes that could help your email program succeed this year.
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Spherical will extend first-party data from data warehouses and CDPs into the "madtech" space.
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.
Customer data platform (CDP) buyer's guide
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
Marketing artificial intelligence (AI)
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Customer data platform (CDP) buyer's guide
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.