While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
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In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.