UTM codes, text you add to a link to gives you more information, are a key element to get the most from GA4.
More from MarTech: Page 10
Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here's how.
Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity.
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted.
The API will allow marketers to integrate Persado's AI-generated motivational language suggestions with their other systems.
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing.