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More from MarTech: Page 30
How Denny’s connects with customers through social media, sports marketing and updated digital experiences
The chain’s NIL program featuring student athletes allows Denny’s to make inroads with younger consumers while feeding the sports interests of Millennials, Gen X and Boomers.
Natural language processing and sentiment analysis will help to understand both customer and employee experiences.
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust.
The new feature is already working to improve the social commerce play for retailers like Crate & Barrel, CB2, Walmart, West Elm and Wayfair.
Revenue goals are important, but when they take over, customer experience, product and brand can get left behind.
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.