Updated with commentary from HubSpot's VP of Product, Andy Pitre.
More from MarTech: Page 40
The MarTech replacement Survey has shown marketing teams were not afraid to swap technology, but with resources tight existing staff had to learn these new tools.
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel.
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Today's Facebook and Instagram outage is on track to be the longest ever. But there's a lot that can be done to make sure you're prepared for the next blackout.
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.