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The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.