MarTech Intelligence Reports

The post-pandemic business world — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when global uncertainty and widespread layoffs dominate the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Read more »

The phone call has become the most popular engagement channel for a majority of U.S. customers, leapfrogging email over the past two years. Even as customers increase their use of multiple channels to research and buy products and services, the telephone – particularly the smartphone – has solidified its role in the purchase journey. Read more »

MAPs are often overlooked by marketers amid the chase after the shiny new thing. They are taken for granted in part because of their ubiquity and critical importance as the central hub of many businesses’ marketing stacks. Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies. It is critical the MAP does what the business needs it to do. Read more »

Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Learn more. Read more »

Marketing executives are under pressure to prove the ROI of their investments. The variety of channels and devices is expanding, Customer expectations are higher than ever. And privacy concerns are limiting and restricting access to data. Adopting an MPM platform can address these issues. Learn more. Read more »

To ensure that customers and prospects have the ideal interactions at every touchpoint, marketers first need in-depth information about the journey buyers navigate on their way to making a purchase, as well as how they interact post-purchase. Learn more. Read more »

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Read more »

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. Read more »

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. Read more »

Consumer expectations for highly personalized marketing interactions have reached an all-time high. As a result, identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. Read more »

Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue.  This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology. Read more »

Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise marketing work management tools can offer significant benefits that help marketers get a handle on their work and better communicate with colleagues. Read more »