White papers

SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well. Text messaging comes with a lot of nuance and complexity, so marketers’ foray into SMS/MMS must be … Read more »

Need advice on how to grow your agency from someone who’s “been there, done that?” You’ve come to the right place. No matter where you are on your growth journey, Teamwork Co-Founder, CEO, and former agency owner Peter Coppinger has … Read more »

Customer data platforms (CDPs) have become more and more a critical part of the MarTech stack. The right CDP is an essential tool to aggregate first-party customer data, create audiences and segments, and activate that data across the multiple touchpoints … Read more »

Marketers love re-engagement campaigns for one reason – because they work. But it’s not enough to simply set and forget about valuable tools like abandoned cart emails, back-in-stock messages, low inventory alerts, and loyalty programs. Read this guide and discover … Read more »

Don’t let your brand suffer because of the economic pressures on the horizon. Use first-party data to fuel your email personalization strategy. Discover how you can Recession Ready Your Marketing through personalization that works!

You are likely aware that Google is sunsetting Universal Analytics on July 1st. This means all advertisers using that platform for data and measurement will need to be fully configured and comfortable using GA4 in advance of this date. The … Read more »

Celebrating the biggest annual advertising event, DISQO is showcasing our Brand Lift and Ad Testing products to reveal consumer experience with all of the Big Game commercials. Only DISQO’s report will reveal which brands were the MVPs, winners for messaging … Read more »

In this white paper, Snowplow covers what marketing attribution is, why it’s so important and how to decide on the right attribution model(s) for your business. Download the white paper to learn:

Download this whitepaper to deep-dive into: Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers … Read more »

Following Snowplow’s Attribution 101 white paper, this guide aims to help technical teams take their marketing attribution to the next level. This guide explores the challenges to marketing attribution, the best approaches to attribution modeling and walk through an example you can … Read more »

The Propel PR Management (PRM) team studied 500,000 PR pitches its users sent during Q4 of 2022 to share a quarterly report on the state of PR pitching today. Did you know that journalist responses to PR pitches are down … Read more »

Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily.  How do inbound marketing and inbound SEO work together? Think of inbound SEO … Read more »