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Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance.
Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release.
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation.
Marketers are only using 42% of their martech stack's capabilities. This is why they're struggling to demonstrate its ROI.
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.