CFOs split on increasing or cutting marketing budgets
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Marketing artificial intelligence (AI)
Three essentials for writing a good ChatGPT prompt
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Digimind’s new product combines two AI engines to monitor and analyze social media
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
MarTech’s event marketing experts to follow
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Martech spending continues strong despite rocky economy
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Roku partners with Best Buy for first-party data
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs.
International Women’s Day 2023 and the martech community
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women.
Marketing artificial intelligence (AI)
Microsoft unveils AI “copilots” for sales, CRM and customer support
One new ChatGPT-based feature generates emails personalized with information from CRM files.
Marketing artificial intelligence (AI)
OpenAI unveils ChatGPT API at very low prices
The company says it has reduced costs for the AI-powered chatbot by 90% since December.
Siri and Alexa may be used by protesters to attack customer support channels
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Marketing artificial intelligence (AI)
FTC warns tech companies about over-hyping AI claims
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
Optimization and personalization
Only 25% of marketers report having all the data needed for personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
Marketing artificial intelligence (AI)
How bias in AI can damage marketing data and what you can do about it
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Marketing artificial intelligence (AI)
How AI can help your marketing right now
Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.
How to create winning B2B programmatic ad campaigns
Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.
Marketing artificial intelligence (AI)
How ChatGPT is set to change marketing technology
A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful.
Marketing artificial intelligence (AI)
New TOS for AI-powered Bing poses legal issues for Microsoft and users
Under the new Bing terms of service Microsoft claims rights over inputs and outputs that may conflict with copyright law.
88% of brands say they’re pressured to use retailers’ media networks
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
MarTech’s marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
Failure to get the most out of data clean rooms is costing marketers money
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Enterprise IT remains bright amid gloomy tech spending forecast
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively.
Nielsen announces first module for cross-screen audience measurement platform
Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop.
MarTech’s B2B marketing experts to follow
Here are the top B2B marketing experts to follow to stay on top of all the best practices and latest developments.
Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023
While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month.
A 4-step guide to creating a self-service marketing organization
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
4 easy ways to optimize data intake on your marketing automation platform
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Diversity and inclusion in marketing
Marketing industry diversity improving, but still lags for senior positions
The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty.
MarTech’s email marketing experts to follow
Here are the email marketing experts to follow to stay on top of all the best practices and latest developments.
Online retail kicks off holiday season with record sales
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
Yahoo and Taboola sign “30-year” exclusive ad agreement
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
Marketers using more data sources in search of better data quality
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
November online spending up only 0.1% heading into Black Friday
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
33 World Cup marketing statistics you need to know
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here's a story told in statistics.
Q&A with the director of Google Analytics: Getting started with Google Analytics 4
Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves.
Many advertisers still using Twitter despite Musk’s chaos
Smaller advertisers have stuck with Twitter because its audience and engagement numbers are still good.
Only 28% of B2B content marketers report having the technology they need
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase.
Podcasts now a top channel for B2B marketing
B2B podcasts don't need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc.