LinkedIn releases new Pages features for B2B marketers
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Habu releases new data clean room enhancements
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
Marketing artificial intelligence (AI)
AI is used in marketing by two thirds of B2B orgs, Forrester finds
Targeting is the top use case, and one third are using chatbots.
TransUnion expands TruAudience marketing solutions
The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar.
Marketing artificial intelligence (AI)
Reply.io introduces ChatGPT-powered Jason AI
The new add-on generates first emails and follow-ups for B2B outreach.
Momentive Global, SurveyMonkey acquired by Symphony Technology Group
The deal to acquire the maker of SurveyMonkey is valued at $1.5 billion.
75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.
Marketing artificial intelligence (AI)
Grammarly introduces generative AI tool GrammarlyGO
A beta version of the new content creation tool will be available across all the company's products beginning in April.
Marketing artificial intelligence (AI)
HubSpot debuts ChatSpot generative AI tool
ChatSpot uses OpenAI’s ChatGPT technology, along with HubSpot’s CRM, DALL-E 2 and Google Docs.
Marketing artificial intelligence (AI)
Salesforce unveils Einstein GPT
Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
How Haleon built social media intelligence in-house
The company behind Advil and other consumer brands transformed their approach to social media just in time for the pandemic.
Papa Johns and Netspend adopt augmented reality for eGift campaign
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
Customer relationship management (CRM)
How Petco boosted emails and customer experience with a new CRM
To support the new tool, Petco also used AI to build modules which helped scale personalization.
Toyota launches AR experience to support 2023 Crown
Shoppers can customize, explore and test drive the new model virtually via an app-free WebAR platform.
3 best practices for B2B ABM marketers
Full-funnel strategies for using data and insights to engage your top B2B prospects.
IAB Tech Lab launches first clean room standards
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
Marketing artificial intelligence (AI)
MarTech’s marketing AI experts to follow
Who you need to follow to keep up with the AI revolution sweeping through marketing technology.
What everybody was buzzing about during the Super Bowl
Rihanna, Mahomes, the ads, the game itself: Here's what got the most social media attention during the Super Bowl.
How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year
Brands have paired up with ecommerce companies like Instacart and DoorDash to get their products to consumers before and during the game.
Marketing artificial intelligence (AI)
How to use AI and machine learning to personalize and optimize campaigns
Marketers can leverage this technology, but first they need to centralize their data.
How CTV can deliver market research for B2B marketers
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
Big Lots’ approach to building an identity roadmap
The retailer discusses identity challenges and how to align teams and technology to overcome them.
How to send mobile app messages that build loyalty and stay relevant
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Cooler Screens expands in-store retail media presence
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
Digital asset management (DAM)
How Booksy used DAM to organize their digital asset production
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
How Coca-Cola activated their enterprise CDP
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
2023 predictions: How marketers will approach web3, virtual experiences and gaming this year
As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
LG web3 partnership launches immersive experiences on TVs
Oorbit partners with LG Electronics to bring immersive music and gaming to LG TVs.
Pinterest announces clean room partnership with LiveRamp
The new clean room will be used to help activate Albertson’s retail media network.
Roku introduces branded HD and 4K TVs
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.
2023 Predictions: How data will change marketing in the new year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
2023 Predictions: Retail media networks
As more advertisers flock to retail media networks, here’s how the networks will evolve.
2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
2023 Predictions: Experience, ecommerce and transformation
Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.
2023 Predictions: How organizations will transform their martech stacks and digital experiences
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
How Penske Media uses a CDP to help advertisers reach digital users
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
Project and workflow management
How to improve efficiency by combining two kinds of collaboration
Effective work management comes from the right mix of active and passive collaboration methods.
Sports sponsorships for women athletes grew 20% in 2022
Brands and nonprofits are driving growth in sports deals by using more digital channels.
How to sharpen your B2B marketing experience strategy
Make sure you’re delivering experiences to buyers with the right level of targeting.
3 steps to building an effective martech stack
Identify core customer and business needs first. Then build your stack accordingly.