Data management platform (DMP)
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With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.
MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of […]