MarTech is your source for customer experience content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal.
The recent promotion deployed WebAR technology to make dollar bills in the physical world actionable for consumers using their phones.
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Don’t let your brand suffer because of the economic pressures ahead. Use first-party data to fuel your email personalization strategy.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.