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The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.
With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
In this webinar, learn how to leverage first-party data to drive customer engagement and sales while ensuring privacy and compliance.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.