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The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms.
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Building customer trust is vital to the success of any brand. Here's how marketers can increase trust without sacrificing something just as important -- privacy.