Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.Ruben Ugarte | Jan 19, 2023 at 2:44 pm ET
Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks.Ruben Ugarte | Nov 9, 2022 at 10:06 am ET
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.Ruben Ugarte | Sep 13, 2022 at 10:37 am ET
Every marketing team claims to be customer-driven. Learn how to validate if you’re making the lives of your customers easier or harder.Ruben Ugarte | Feb 17, 2022 at 9:57 am ET