Customer journey orchestration
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CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
How to get ready to implement customer journey orchestration. First: think about the people involved.
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
Important steps to take and questions to ask when narrowing the CJO field.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.