Customer data platform (CDP)
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With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs?
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform.
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.
Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing.
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes.