While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.Lisa Peyton | Dec 28, 2022 at 9:30 am ET
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.Lisa Peyton | Apr 28, 2022 at 11:31 am ET
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.Lisa Peyton | May 1, 2019 at 3:20 pm ET
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.Lisa Peyton | Nov 30, 2018 at 12:52 pm ET