Marketing operations (MOps)
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Here's why aligning your organization's efforts with a focused vision matters and how to develop a differentiating positioning strategy.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices.
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues.
Justin Sharaf, vice president of marketing operations at Collibra, shares four easy ways to get better data from your MAP.
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?